In the fashion world, intimate apparel is an extremely fast-growing market. It has been estimated that this industry generates over $29 billion a year, and by 2026, it is projected to be worth over $51 billion a year globally. This industry has become so popular that an observance week has been created in its honor.

This is Intimate Apparel Market Week, and it is a week that is observed quarterly. During this week, there are fundraisers, and designers often take the spotlight. However, it is not just a week for people working in this industry but also a week that everyone can enjoy by doing a little bit of shopping.

The History of Intimate Apparel Market Week

This observance week has been around for quite some time. It was first created by the Underfashion Club — a nonprofit organization that was established in 1958 and was originally known as the Corset and Brassiere Women’s Club.

In 1963, this organization changed its name to its current name, but its mission has always been the same: to educate people about the opportunities that exist in the intimate apparel industry. They created Intimate Apparel Market Week to spread the word about this event.

Observing Intimate Apparel Market Week

During this week, the Underfashion Club hosts fundraisers for talent, and designers come to showcase their innovations. Designers present their new designs, and interested parties come to check them out. Of course, as mentioned earlier, one does not have to be in this industry to enjoy this week. The average person can celebrate this week in any way they want.

What are some of the ways this event can be observed? Well, for one, people can go shopping for new lingerie for themselves or for their significant other. People can also attend some of the lingerie fashion shows that are likely to be held during this week. On social media, people can spread the word about this event using the hashtag #IntimateApparelMarketWeek.